Thursday, December 16, 2010

The extinction of magazines?


With all of the new technologies invented in this generation people are finding less and less use for the old- fashioned printed magazines. Magazines have been in existence since the 1700s and they do not seem to be going anywhere.

Magazines have several new audiences every day. Magazines like "Seventeen" and "Teen Vogue" draw younger audiences as "W" and "The New Yorker" draw older audiences.

Magazine companies make more than ninety three million dollars each week on subscriptions alone and that does not include the occasional "pick-up" at the grocery store or pharmacy.

Magazines will remain because they know exactly how to evolve along with the rest of the world. They go from family magazines to romance and fashion magazines. It's not the excessive use of technology that's hurting magazines, it's the amount of sponsors and advertisers that are constantly declining.

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