Wednesday, December 8, 2010

Movie Theatres Going Green?



While browsing through the AOL news I came across an interesting article that I thought fit well with our past class discussions. There seems to be a mobile movie theatre circulating around England and is known as Sol Cinema. This movie theatre is actually set up in a tiny trailer and runs completely on solar energy. The article explains that although the U.K. is not famous for sunny days, it still manages to get enough sun to run the entire trailer and all its necessary appliances. The company never has a utility bill to pay and basically has the ability to perform anywhere and at anytime.

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Although the theatre is not very large due to its housing it has played 400 films since its debut this year. It uses an LED projector, powered by solar energy. The theatre shows a wide variety of genres and tends to show more independent films rather than "Hollywood" films as they call them. They also do not show anything too mainstream or anything that encourages violence. It unfortunately only has seating for eight, but it has already won awards. One of the advantages of being housed in a trailer, they have the ability to move around and go to different places. With that said, the founders have planned a tour schedule throughout Europe and may be coming nearby to Los Angeles in the upcoming year.

Being that we have been discussing movies for the last few classes I saw this to be fit for a blog discussion. I think the idea is great, it just goes to show you that you can go green and keep the environment healthy without having to give up things you enjoy doing on a daily basis. It seems to be not only environmentally friendly but also economically friendly. Who doesn't love to save some money every now and then? With the expenses that movie theatres put into showing films based on electric and things of that sort it seems obvious why movie tickets have risen to such high prices, well besides the greedy factor in many people today. But, it makes me wonder, if all movie theatres found a way to go green, I am sure they would be able to lower the prices of their tickets. With all the money they would be saving without having to pay an electric bill every month it would be simple for them to lower their prices a few bucks. I think this would result in happier customers as well as owners.

With this small trailer becoming more and more popular and word reaching us here in the U.S. maybe it is possible we will see some more of these popping up. I think it is an interesting idea for major movie theatres to consider and I think it would result in positive outcomes all around!




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