Rather than relying on a box connected to the TV (Note: there’s still a box connected to the TV) for navigation and discovery either through a painful onscreen keyboard or a clumsy full size keyboard, content for Snapstick is found either via a computer or iOS device running the Snapstick app. Once you find the video, you physically snap the phone and *bam*, it starts playing on the TV.
The creators say that this method drops any barriers that others like Google TV and Boxee Box must deal with. If you can find the content on your phone or computer, Snapstick will get it onto your TV. Or so they say.
All in all Snapstick media is making it a whole lot easier for older generations and the like to get connect to their internet based TV more easily then ever before. The more complex the internet gets the more difficult it will become to use, lucky companies like Snapstick are making things a whole lot easier for people to get connected.
URL: CNET Snapstick Tweet
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